If you want people to find your information on-line you've got to help them. You want your information to appear in Google and other major search engines. Search engines take forever to get listed in so submit them now (even if you aren't going to be fully on-line until later. This make take ages to get listed so you want them to start looking now! Please note as people link to you the search engines will follow you. But you want to get in the engines before people link to you so ones some hears of you they can find you.
So take a few minutes and submit your site to the engines. Here's a few of the easier (one click) places to submit them:
There are a few more ways to submit to the category based search engines but I'll mention those in a different post.
Don't pay for any of the services that charge you unless you waited until the last minute (and when I mean last minute I mean you got discovered in the cafe this week and you're playing on Leno/Letterman tomorrow and you want people to be able to Google you).