It should be on your cards, promotional items, embedded in your photos and music and everywhere. When someone asks for your phone or e-mail always give your web address with that information. If you're in front of a group mention as often as you mention your name. Make sure it's on every flyer, handout, pencil, button, news packet, t-shirt or interview that you have. Those 10-30 characters that make up your name is like owning 1-800-your-name, people need to have it to find out more about you.